Recode editor and senior editor Kara Swisher is no stranger to the challenges of starting a company from scratch.
And, when she did, she learned from her mistakes: “We all have our moments where we make a mistake and we have to move on.”
She’s been a tech reporter for about four years, covering tech and media trends and breaking news from around the world.
She started her career at Recode as a senior editor in 2012, then moved to senior editor and became Recode’s tech editor in 2016.
Recode has grown its business to more than 100 million monthly unique visitors and has become a home to tech and digital media giants such as Apple, Google, Facebook, Amazon and Netflix.
But Swisher was not always a tech writer.
She was a journalism major and, after graduating from the University of Maryland, she landed a job at the Washington Post.
She started writing about tech when she was 19 and, when the newsroom was understaffed, she decided to quit.
In her early days, Swisher wrote about how companies were trying to get in on the digital conversation with their employees.
But her writing eventually became more about technology.
“There’s this sense that if you’re a tech journalist, you’re just going to do one story a day,” Swisher said.
“I thought, if I’m going to write this, I’m just going a little bit more in depth.”
Swisher was surprised when she got a call from a colleague who was interested in writing a story about a tech company.
After a few weeks, Swishers’ colleague reached out to her.
They agreed to meet at the tech writer’s house in Maryland.
Swisher said she learned so much from this interaction that it helped her with her next job.
“It taught me a lot about how to not just write about tech but to also write about other kinds of things,” Swishers said.
Swishers first heard about the company through a friend who was a tech editor.
She got a job with the company and became its senior tech editor from 2017 until 2018.
But she had to move to Washington to cover the White House because of the job market.
She didn’t find any jobs in the Washington area until 2018, when her company, Recode, had a big expansion.
Recoding now has more than 1,000 employees.
Swimmers experience is different than her colleagues in the tech space.
“A lot of tech journalists are so driven by the fact that they’re writing stories,” Swimmers said.
She sees it as a challenge to be a reporter who doesn’t write stories.
She said that while she likes to write about the tech industry, it’s not what she does best.
Swimmers doesn’t work in tech journalism, but she likes the company because of its focus on storytelling and the way it helps other journalists who aren’t tech journalists.
“The most valuable experience I’ve had in my career has been writing about the world’s biggest companies,” Swims said.
“Recode is a very different company than some other places.
But the work they do is so great.”